ISBN9780073324043
Search:
For:   
Basic Marketing w/Student CD

Basic Marketing w/Student CD 0.00 of 5 stars

  • Author(s)  Jr., William D. Perreault,  E. Jerome McCarthy,  Joseph P. Cannon,  
  • Binding  CD-ROM
  • ISBN  0073324043
  • ISBN-13  9780073324043
  • Publisher  McGraw-Hill/Irwin
  • Release Date  10/12/2006
What's this?

User Opinions

Great experience
3/8/20075.00 of 5 stars
The book arrived quickly and was in perfect condition.
Thank you =)
A little wordy.
10/1/20073.00 of 5 stars
I needed this book for my Marketing class at CSUDH. It's a good book, but I really feel it could be half as long as it is and still be useful. It tries to offer a lot of information, and it does, but it also winds up repeating a lot of the same concepts over and over. Shorter would be better. And of course, cheaper would be great!
Loved This Textbook
5/2/20085.00 of 5 stars
I really enjoyed using this textbook. The writing was clear and to the point. Real life examples were given that helped secure concepts. I decided to keep the book instead of selling it as I have done my other textbooks.
Privacy Statement